![]() ![]() As a result, concerns are seeking out chocolate products that they deem green and clean. ![]() She added: “Importantly, consumer concern stretches beyond their concern for the environment and interlinks with concerns about how this can also impact their health. As a result, a large proportion of consumers have made conscious efforts to act more sustainably through their dietary and lifestyle habits. While consumers value healthy products, they also value moments of indulgence, and prioritise taste, so chocolate brands should offer products which balance these key product attributes and consumer need states.įurthermore, she added that consumers are increasingly concerned about the state of the environment and the impact of the food and drink production industry. However, in her view, she added that it is important to note that while functional ingredients are of high appeal among consumers, it is essential that these are not overpromoted at the expensive of sensory appeal. This highlights the opportunity for brands in the chocolate market to minimise feelings of guilt when consuming chocolate, and instead through the use of functional ingredients offer a nutritional boost.” ![]() “Following this, consumers also value chocolate that contains energy-boosting ingredients. FMCG Gurus’ findings highlight that 63% of global consumers find chocolate products that are high in protein appealing. Consumers highly value chocolate products that are conveniently nutritious. “However, this consumption of chocolate can often be associated with guilt, and as a result, chocolate brands should be promoting guilt-free indulgence. This indicates that chocolate products can often be seen to elicit an emotional reaction and to aid feelings of relaxation. FMCG Gurus’ consumer insights reveal that 40% of global consumers have sought out chocolate products that remind them of past and simpler times. During times of financial uncertainty amid today’s cost of living crisis, one reason that consumers turn to chocolate is to find a sense of escapism from their everyday worries and anxieties. She said: “Consumers turn to chocolate products for a variety of reasons. Speaking on the organisation’s latest analysis of the chocolate segment, Kate Kehoe believed there were a number of market complexities at play. This in turn has had an impact on confectionery sales during 2023, and it’s just one of many topics that this year’s World Confectionery Conference – which features FMCG Gurus senior analyst Mike Hughes join the speaker line-up to examine how the market have shifted, and where they may be heading in the next twelve months – so make the most of our final Early Bird conference rates for our event on 5 October at the Harrogate Convention Centre, UK, with a £30 discount off attendance rates being offered until 5 October, through contacting sales manager Chris Meer, quoting Early Bird23, at With shoppers remaining comparatively hard-pressed in the UK at least, amid a backdrop of near 40-year inflation highs, market confidence has remained fragile. With FMCG Gurus insights group set to appear at this year’s World Confectionery Conference, the group offers its view on major trends within the chocolate category, writes Neill Barston.Īccording to the organisation’s marketing executive, Kate Kehoe, consumers decision making over product ranges remains influenced by a number of core factors. ![]()
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